Ritualns Privacy Policy

At Ritualns, we understand that trust is at the core of every meaningful ritual—and that includes how we handle your personal information. This Privacy Policy outlines how we collect, use, store, and protect the data you share with us when you visit our website, purchase our products (such as candles, bath essentials, and home décor), or engage with our services. By using our website or interacting with Ritualns, you consent to the practices described below.

1. Information We Collect

We collect personal information only to fulfill your orders, enhance your experience, and support the rituals you cherish. The data we gather falls into two categories:

1.1 Personal Identifiable Information (PII)

This is information that can be used to identify you directly, and we collect it only when you provide it voluntarily:

  • Contact & Shipping Details: Name, email address, phone number, shipping address, and billing address (provided when placing an order, creating an account, or subscribing to our newsletter).
  • Account Information: If you create a user account, we collect your username, encrypted password, and order history to simplify future purchases and track your preferences (e.g., favorite product categories).
  • Payment Information: Credit/debit card details, bank account information, or payment processor credentials (e.g., PayPal). Important: We never store full payment details on our servers. All transactions are securely processed by PCI DSS-compliant third-party providers (e.g., Stripe, PayPal), who only receive the data needed to complete payments.
  • Gift-Related Information: If you purchase a gift for someone else, we may collect the recipient’s name and shipping address (to deliver the gift) and your gift note (to include with the package). We do not share your personal details with the recipient unless you explicitly request it.

1.2 Non-Personal Information

This is anonymous data that cannot be linked to you individually, collected to improve our website and services:

  • Website Usage Data: IP address, browser type, operating system, pages visited, time spent on each page, referral source (e.g., a social media link or search engine), and click-through behavior.
  • Device Information: Details about the device you use to access our website (e.g., smartphone model, laptop brand, device ID) to ensure our site works seamlessly across platforms.
  • Analytics Data: Information about how you interact with our products (e.g., which items you view, add to cart, or purchase) to refine our product offerings and recommendations.

2. How We Use Your Information

We use your personal data only for transparent, legitimate purposes that align with your interaction with Ritualns:

  • Process & Fulfill Orders: To verify your identity, confirm payment, arrange shipping, and send order updates (e.g., confirmation emails, delivery notifications).
  • Provide Customer Service: To respond to your inquiries (e.g., questions about a product’s ingredients, help with returns), resolve issues (e.g., a damaged candle), or follow up on your feedback.
  • Personalize Your Experience: To recommend products that match your interests (e.g., suggesting a lavender candle if you previously bought a lavender bath soak) or customize website content (e.g., showing holiday gift guides during festive seasons).
  • Send Marketing Communications: To share updates about new collections, exclusive offers, or ritual-inspired content (e.g., self-care tips)—only if you opt in (e.g., by checking a box to subscribe to our newsletter). You can unsubscribe at any time (see Section 5).
  • Improve Our Services: To analyze non-personal usage data and make enhancements (e.g., fixing website bugs, optimizing checkout flow, or adding popular product categories).
  • Comply with Legal Obligations: To meet tax reporting requirements, prevent fraud (e.g., identifying unauthorized payment attempts), or respond to lawful requests from government authorities.

3. Sharing Your Information with Third Parties

We never sell, rent, or trade your personal information to third parties for marketing purposes. We only share data with trusted partners who assist us in delivering our services—and these partners are bound by strict confidentiality agreements:

  • Payment Processors: Providers like Stripe or PayPal, who process your payments securely. They only receive the data needed to complete transactions and cannot use it for other purposes.
  • Shipping Carriers: Companies like USPS, UPS, or DHL, who deliver your orders. We share your shipping address and contact number to ensure timely delivery and provide tracking updates.
  • Analytics & Marketing Tools: Tools like Google Analytics (to track website usage) or Mailchimp (to send newsletters). These tools collect anonymized data or use cookies (see Section 4) and do not access your PII unless you opt in to marketing communications.
  • Service Providers: Vendors who help with specific tasks (e.g., a fulfillment center that packs orders, a customer support platform that manages inquiries). These providers only access data relevant to their role and must protect it.
  • Legal or Safety Reasons: We may disclose your information if required by law (e.g., a court order), to protect our customers or business (e.g., stopping fraudulent activity), or to comply with industry regulations.

4. Cookie Policy

Our website uses cookies—small text files stored on your device—to enhance your browsing experience. Cookies help us:

  • Remember your login details (if you have an account) so you don’t need to re-enter them.
  • Keep track of items in your shopping cart (even if you leave the site and return later).
  • Analyze website traffic to identify popular pages or areas that need improvement.
  • Deliver personalized ads (with your consent) on our site or third-party platforms (e.g., social media).

You can manage or disable cookies through your browser settings (e.g., Chrome, Safari, Firefox). However, disabling certain cookies may affect website functionality (e.g., you may not be able to add items to your cart or log in). For more details, see our separate Cookie Notice (available on our website).

5. Your Rights Regarding Your Information

Under global privacy laws (e.g., GDPR, CCPA), you have the following rights over your personal data:

  • Access: Request a free copy of the personal information we hold about you (e.g., your order history, email subscriptions).
  • Correction: Update or fix inaccurate data (e.g., a change to your shipping address or email).
  • Deletion: Ask us to delete your personal information (except when we need to keep it for legal reasons, such as tax records or order confirmations).
  • Opt-Out: Unsubscribe from marketing emails by clicking the “Unsubscribe” link at the bottom of any newsletter, or by emailing us to request removal from our marketing list.
  • Data Portability: Request a copy of your data in a machine-readable format (e.g., a CSV file) to transfer to another service provider (e.g., if you switch to a different store).
  • Restrict Processing: Ask us to stop using your data for certain purposes (e.g., marketing) while we review your request.

To exercise any of these rights, email our customer service team at [email protected] with your name, email address, and a clear description of your request. We will respond within 30 days and may ask for additional verification (e.g., a copy of your ID) to protect your data from unauthorized access.

6. Data Security

We take the security of your information seriously and implement industry-standard measures to protect it from unauthorized access, disclosure, or damage:

  • Encryption: All data transmitted between your browser and our website is secured with SSL (Secure Sockets Layer) encryption (look for the “https://” prefix and padlock icon in your browser’s address bar).
  • Secure Storage: Personal information is stored on password-protected servers with restricted access (only authorized Ritualns employees can access it, and they must follow strict data handling protocols).
  • Regular Audits: We conduct regular security checks and updates to our systems to address vulnerabilities (e.g., patching software, testing for breaches).

While we take every reasonable step to protect your data, no online platform is 100% secure. If a data breach occurs that may affect your information, we will notify you promptly (as required by law) and take action to mitigate the impact.

7. Retention of Your Information

We keep your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:

  • Order & Payment Data: We retain records of your orders (e.g., purchase history, shipping details) for 7 years to comply with tax and legal obligations.
  • Account Data: If you have an account, we keep your data until you request deletion or your account is inactive for 24 months (after which we may delete it, unless we need to keep it for legal reasons).
  • Marketing Data: We keep your email address for marketing purposes only until you unsubscribe. After that, we delete your marketing-related data (but may keep your order history if required by law).
  • Non-Personal Data: Anonymous data (e.g., website usage stats) may be retained indefinitely to improve our services.

8. Children’s Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that we have collected data from a child under 13 without parental consent, we will delete the information immediately. Parents or guardians who believe their child has shared data with us can contact us at [email protected] to request deletion.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make updates, we will revise the “Last Updated” date at the top of this page and post the new version on our website. We encourage you to review this policy periodically to stay informed about how we protect your data.

10. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or the handling of your personal information, please contact us at:

We are committed to addressing your inquiries transparently and resolving any issues to protect your trust.